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Driving adoption
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Getting adoption means persuading people that it's a good choice.
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I think the key is to have something that key project leaders see as
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worth using.  Imagine what it would take to get tridge, havoc, or akpm
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to switch.  Or not even to switch, but to even just try it out.
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* Simple operations must be simple.
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* The project and the implementation must not have bad smells.
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* Given their current understanding of the problem, there must be at
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  one feature that's clearly better than what they're currently
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  using.
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What holds it back now?
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* Too complex on initial impression
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* Bad smell from having so many forks/wrappers/kooky opinions
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* Some of the more exotic features can only be appreciated on
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  familiarity
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* It doesn't actually achieve by default a lot of the advantages that
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  it ought to: for example it still blocks on the network
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Good features at the moment
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* Archive storage is clean; probably makes a favorable impression on
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  people who look at it
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* Relatively few dependencies (if you don't look too closely at
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  hackerlab, etc)
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From `Ben Collins-Sussman`__
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__ http://www.red-bean.com/sussman/svn-anti-fud.html
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   If you're learning about Subversion and thinking of using it in
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   your group or company, please approach it the way you'd approach
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   any new product: with caution. This isn't to say that Subversion is
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   unreliable... but that doesn't mean you shouldn't use some common
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   sense either. Don't blindly jump into the deep end without a
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   test-drive. No user wants a new product forced upon them, and if
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   you're going to be responsible for administering the system, you
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   better have some familiarity with it before rolling it out to
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   everyone. Find a smallish project, and set it up as a "pilot" for
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   Subversion. Ask for enthusiastic volunteers to test-drive the
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   experiment. In the end, if Subversion turns out to be a good fit,
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   you'll have much happier developers (who have been part of the
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   process from the start) and you'll be ready to support a larger
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   installation as well. [...]
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   When Subversion hit "alpha" it was already being used by dozens of private developers and shops for real work. Any other project probably would have called the product "1.0" at that point, but we deliberately decided to delay that label as long as possible. Because we're talking managing people's irreplaceable data, the project was extremely conservative about labeling something 1.0. We were aware that many people were waiting for that label before using Subversion, and had very specific expectations about the meaning of that label. So we stuck to that standard. All it takes is one high-profile case of data loss to destroy an SCM's reputation.
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`John S. Yates, Jr.`__:
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__ http://lists.gnu.org/archive/html/gnu-arch-users/2004-10/msg00370.html
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  First let me say that I have nothing but increasing respect for
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  Tom's skills and accomplishments.
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  That said I see Gnu Arch as really just emerging from a period
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  of prototype development.  If the project really wants to take
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  over the world, and especially supplant projects with momentum
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  and commercial customers (e.g. Subversion, BitKeeper, etc) then
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  I would warn against two mistakes I have experienced repeatedly
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  in my career:
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  1) Deferring to a tiny installed base instead of focusing on
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     eliminating barriers to adoption
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  2) Believing that great technology will be irresistible no matter
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     how it is presented
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  Appearances matter.  Expectations matter.  Standards (official
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  or de facto) matter.
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There is also a `reply from Tom`__.
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__ http://lists.gnu.org/archive/html/gnu-arch-users/2004-10/msg00430.html
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Clear wins
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----------
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To convince people to use Baz, there has to be some feature they can
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clearly understand which will be much better under Baz.  It must be
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something they do today.
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* Offline support
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* Almost no network delays
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* Atomic changes (svn already has this)
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* Correct repeated merges
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* Read-only mirroring archives (not really important) 
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My model is that people will consider changing if 
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1. it's at least as good as cvs/svn
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2. AND there are no big concerns about implementation/safety
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3. AND there is at least one feature which is easy to use and a big win
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This gets you to some people at least trying it.  Will people migrate
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big projects to it?  Maybe, if it looks safe, it fixes there problem,
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and it doesn't look like something substantially better is on the
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horizon.